The Process

Every consultancy we engage in will have its own specific requirements. However, there are some fundamental processes that are consistently shared across all projects. These are outlined below.

1. Discovery & Objectives

We start by understanding the client’s goals for audio and/or video - whether that’s brand awareness, internal comms, training, product launches, or social engagement. We discuss audience, tone, values, and what success looks like.

3. Audience & Platform Strategy

We define core audience segments and tailor recommendations for the right formats (e.g., podcast, explainer, documentary, short-form social), channels (LinkedIn, YouTube, internal comms), and tone for maximum impact.

5. Creative Direction & Storytelling Approach

We develop creative guidelines that define brand voice, visual style, narrative structure, and storytelling principles. We ensure every piece of content feels coherent, engaging, and purpose-driven.

7. Team Skills & Workflow Recommendations

We assess in-house capabilities and offer training, recruitment advice, or plug-in support where needed—whether the client needs help directing on-camera talent, editing, sound design, or scripting

9. Publishing & Promotion Strategy

We define a publishing plan that includes optimal timing, SEO/metadata guidance, promotion tactics, and audience engagement strategies to ensure content reaches and resonates with the intended viewers or listeners.

2. Audit of Existing Content & Channels

We review current media assets, platforms (e.g., YouTube, podcast channels, internal video systems), production workflows, and audience engagement data to identify gaps and opportunities.

4. Content Planning Framework

We help establish a clear, scalable content calendar that aligns with business milestones, product cycles, campaigns, or cultural moments—ensuring consistency across all audio/video output.

6. Production Ecosystem Design

We advise on setting up efficient, scalable production processes—covering internal vs. external production, gear selection, templates, brand assets, file management systems, and approval protocols.

8. Pilot Projects & Proof of Concept

We work with the client to produce a pilot episode or video prototype to test the strategy. This acts as a benchmark and learning tool before rolling out a full campaign or content series.

10. Measurement, Optimisation & Next Steps

We implement or advise on KPIs and analytics tracking (views, listens, watch time, engagement, conversion). We provide insights and improvement strategies for ongoing success and long-term content value.